Toyota Rolls Out ‘Toyota Football for Tomorrow’ CSR Initiative in Southeast Asia

Toyota Motor Asia Pacific announced the ‘Toyota Football for Tomorrow’ (TFFT) project, a corporate social responsibility initiative across Southeast Asia to create opportunities for the youth to discover, develop and reach for the possibilities of tomorrow - a personal goal or dream that always seems to be out of reach.

Toyota Football for Tomorrow empowers youth with skills in football and beyond to enjoy the thrill and joy of moving together and to believe in the possibilities of tomorrow. This is inspired by Toyota's vision to provide the freedom of mobility to all.

With the prolonged COVID-19 pandemic, Toyota initiated the TFFT online training video series to keep the youth motivated, as well as to keep up their football skills in a fun and positive virtual environment. Drills and tactics such as ball control (dribbling, passing, turning) and goal keeping skills featured in the TFFT football clinic curriculum will be made into a five-part online training video series aimed for the under 12 age category.

The videos will star renowned coaches and former Japanese national football players, Seigo Narazaki and Motohiro Yamaguchi among others from Nagoya Grampus.

The TFFT five-part video series will be available for viewing on Toyota’s social media handles with the launch video available at the links below.  It is intended for youth under 12 with an interest in football to maintain their football skills by practicing them online at home or anywhere safe to do so. The videos are intended to be practiced under the supervision by a parent or guardian and participants are advised to always place safety first.

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