Toyota seat selfie challenge launched

Toyota Motor Vietnam officially launches the “Toyota Seat Selfie Challenge” in 9 Asia – Pacific countries including Brunei, Combodia, India, Indonesia, Malaysia, Myanmar, Pakistan, Philipines and Vietnam, in order to enhance the importance of wearing seatbelts, contributing to create the habbit of wearing seatbelts while travelling for all people. This is one of the meaningful activities within the Toyota Road Safety Campaign implemented by TMC.

As the world’s auto maker, beside producing better cars, Toyota believes that in order to build a safer road environment, there needs the joining-hands of all people in the community. Therefore, Toyota commits and make unceasing efforts to contribute to a safer road environment through global Toyota’s integrated 3-part safety initiatives, inlcuding: People, Vehicles and Traffic Environment which aims for a society with no traffic accidents. This not only needs advanced technology to avoid traffic accidents and reduce injuries but also depends much on the awareness and actions of traffic participants.

With the message “Safety is in your hands”, the “Toyota Seat Selfie Challenge” is the commitment for action of safety as well as encouraging people to always wear seatbelt during travelling to become “safety leaders”, as the simple act of buckling up helps save lives and reduce injuries from crashes.

Contest rules

  • Time: from now until Sep 27th 2015
  • Objectives: citizens of countries, including Brunei, Combodia, India, Indonesia, Malaysia, Myanmar, Pakistan, Philipines and Vietnam.
  • How to join:
  • Step 1: Download “Toyota Seat Selfie” application free on App Store or Google play, complete setting and profile information.
  • Step 2: Make a selfie with seatbelt by “Toyota Seat Selfie” application and upload on
  • Step 3: collect points by completing tasks as regulated daily, weekly during the contest time, as of Sep 27th 2015.

Tasks to gain points (*):

  • Selfie photo upload: 100 points
  • Quiz : 100 points
  • Finishing all tasks: 100 points
  • Each sticker: 5 points
  • Shape ordering game: 50 points
  • Daily login: 5 points
  • 7 consecutive day login: 30 points
  • Weekly sharing on Facebook: 50 points
  • Finishing all the above tasks: 210 points

(*) Can be changed depending on instructions on the website when candidates interact with.

  • Step 4: Accumulated points are changed into “chances” to attend the “Pick a Box” game during Sep 28th 2015 – Oct 4th 2015 by loging in ; candidates log in by their accounts on Seat Selfie App to gain prizes of the contest.


  • 3 highest prizes: each prize is a tour for 02 people to attend the Tokyo Motorshow 2015 during Nov 5th – 9th 2015 in Japan.
  • Other prizes:
  • 100 THUMS (**) models
  • 500 THUMS baggage cards
  • 500 THUMS  mobile accessories

(**) THUMS: Total Human Model for Safety used for safety test and study

Join the contest to show your creativity, compete and receive many attractive  prizes!

For more details about the Contest, please access the link below

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