TOYOTA VIETNAM LAUNCHES THE PROJECT “NO QUALITY. NO LIFE.” & INTRODUCE THE PROJECT’S BRAND AMBASSADOR

Today, 11th September 2017, Toyota Motor Vietnam (TMV) officially announces a new project named “NO QUALITY. NO LIFE.”, and introduces the project’s ambassador- Ms. Suboi a Vietnamese rapper queen.

Following the aim of “Leading Mobility” and “The most beloved brand in town”, since the very first day of the operation in Vietnam, Toyota Vietnam have been striving to achieve trust from customers and society with the best products and services. Quality has been the most essential factor of our commitment for all these times.

Recently, Vietnam socio-economy has been entering real globalization stage. Change can be found not only in the land and city, but also in people’s life style. Not only seeking trendy products, international brands, overseas’ experiences, people are looking for quality in all elements and scenes of their lives from food, housing and medical service etc. That’s the reason to start this new project, “NO QUALITY. NO LIFE.”. Through this project we aim for higher level of Quality, Quality of our products, quality of our sales and services and quality of our work as a fundamental of products, sales and services. Our goal is the “Smiles of Customer” which should be achieved by exceeding our customer’s expectation.

Born and grew up in Vietnam, Suboi took her position as a famous Rapper by her own continuous talent and effort. With the love and dedication in music, Suboi has achieved outstanding achievements at international level, been invited in many musical events overseas. She has been always striving to improve herself and challenge new level in order to reach further achievement in her career. With her philosophy “Tomorrow is better than today”, the quality of her music material is the key to open the whole best experience to audiences. This is the very great thing that Toyota and Suboi have in common. In this corporation project, Toyota expects to bring its philosophy and business strategy as “Leading Mobility” to customers in a new unique way.

“NO QUALITY. NO LIFE.” project will last from 2 to 4 years.