Toyota Motor Vietnam to announce the implementation plan of “ Toyota traffic safety education program” in school year 2014-2015 & The 4th Toyota dream car drawing contest

Hanoi, 5 Mar, 2015 – Based on Traffic Safety year plan of National Traffic safety committee, Toyota Motor Vietnam (TMV), Toyota Vietnam Foundation (TVF) in cooperation with Department of Primary Education (Ministry of Education & Training - MOET) continue the “Toyota Traffic Safety Education Program” year 2014 -2015 and the 4th International Dream car drawing contest.


“Toyota Traffic Safety Education Program” in school year 2014-2015


Being one of the four main activities within framework of Toyota Vietnam Foundation, “Toyota Traffic Safety Education Program” (also called TSEP) is the first program to be implemented in the whole country with the aim of educating the traffic safety awareness for primary pupils nationwide. Annually operating from year 2005 – 2006, with the spirit of “learn through playing, play to learn”, TSEP has provided new teaching methods with interesting and helpful documents. In this way, learning traffic safety becomes more attractive, interesting and easy for pupils to remember.


After 9 years of implementation, with positive and meaningful activities in traffic safety education, TSEP program has reached good result. The program has provided more than 7.5 million traffic safety textbooks for primary pupils, 47,000 big-size teaching books, more than 65,000 VCDs, nearly 129,000 guiding books for elementary teachers. The program has also successfully organized 32 seminars about traffic safety for nearly 4,300 key managers and teachers from many primary schools, 52 provincial contests on traffic safety, 7 national contests and 3 Toyota “ Dream Car” Drawing Contests. Based on its success, MOET decides to use TSEP’s documents in teaching program on Traffic Safety for primary pupils nationwide.

In the 10th year, TSEP program continues to implement 3 meaningful activities:

  1. Provincial Traffic safety contest year 2014-2015 for teachers and primary pupils in 8 provinces including: Lao Cai, Nam Dinh, Thanh Hoa, Da Nang, Lam Dong, Dak Lak, Binh Duong and Hau Giang from Mar to Apr 2015.
  2. National Traffic safety festival year 2014-2015 for teachers and primary pupils in 10 provinces selected from provincial contest and provinces which are good at traffic safety education and socialization. This festival is expected to be held at the end of April 2015.
  3. The 4th Toyota International Dream Car drawing contest.


Provincial & National contests focus on the following contents:

For pupils (03 parts):

  • Traffic safety skills
  • Drawing about traffic safety in group
  • Poetry composing about traffic safety or aptitude performance

For teachers (02 parts):

  • Teaching 1 lesson about traffic safety
  • Attending meeting and seminar about “Changing method for traffic safety education in primary school”


High awareness and nice behaviors on traffic safety of young pupils will create positive effects for community, thus better traffic culture for Vietnam. That is the final target of TSEP. Therefore, with the aim of continuously improving the program quality, contents of this year’s program are designed with high practical knowledge and skills for the children to apply in real traffic. Especially, this year’s contests encourage teachers to show talents as well as creativeness in using visual handmade teaching aids to make it more effectively and easily to the children, bringing high effect to Traffic Safety Education at schools. Beside, many other activities will be held to attract the participation of  parents as well as to share more traffic safety skills.

At the press conference, Mr. Pham Ngoc Dinh - Head of Primary Education Department, MOET said that: “Along with direction on adding contents about Traffic safety to primary teaching plan, MOET together with Toyota Motor Vietnam held “Toyota Traffic safety education program” from year 2005 – 2006 and achieved many positive results. It partly helped pupils to get basic understanding on Traffic safety law as well as the need of following those rules from primary school years. This program is very meaningful in terms of education, it brings many benefits in real life for pupils, schools and society”

The 4th Toyota Dream Car Drawing Contest 

Toyota international drawing contest – “Dream car contest” is an annual activity held by Toyota Motor Corporation since 2004. With scheme of organization in over 80 countries and regions around the world, this contest has been gradually developing in both scale and quality, and become one of the most important social contribution activities.

In Vietnam, being held annually from year 2011 – 2012, after 3 years of operation, this competition became an annual event awaited by every child in Vietnam. Up to now, the organization board received over 1.1 million pictures from children all over the country. With the message “Drawing your future car, let your imagination shine…”, the contest is a very meaningful game in the field of traffic safety for pupils, to wake up the creative power and imagination to catch dreams about dream cars – the best vehicle, to satisfy every traffic demand in the future.

This year, the 4th Toyota Traffic safety picture drawing contest – “Dream car contest” is held for pupils under 15 years old in the whole country. This contest contains 2 rounds: national round and international round:

  • National round to be held from February 25th to March 25th of 2015. Deadline is 5pm of 25th March, 2014 (by post stamp). Prize awarding ceremony will be held on the end of April, 2015 Competitors can apply the competition by individual request or request by group (maximum at 3 members per group)
  • International round to be held from April of 2015. 09 best pictures of the National contest will be submitted to Japan. This year contest is expected to have 90 countries as competitors and the winners of “Toyota Dream Car Art Contest”, and two of their guardians will be invited to attend the Awarding Ceremony and one Japan tour to be held in August, 2015 in Japan.

Especially, after 3 years of operation, competitors from Vietnam also received many prizes from Toyota international Dream car contest in Japan: 01 silver prize from 2012 (first operation year) for Linh Khanh Le (under 10 years old, student of Nguyen Luong Bang primary school, Hai Duong province) with a picture named “A car for people who suffered from flood”, 01 consolation prize from 2013 for Nam Vu Huy (under 8 years old, student of Tran Nhat Duat primary school, Hanoi) with a picture named “multi-purposed car”. Especially, 1 gold prize from 2014 for Mai Bui Thanh (under 8 years old), first grade of Le Hong Phong Primary school, Tam Diep town, Ninh Binh province.

Ms. Doan Thi Yen – Vice president of TMV shares that: “Through 9 consecutive years (2005-2015) with children in all over the country, TSEP has implemented new teaching method: “learning for fun and fun to learn” and received high appreciation of the Ministry and local Departments of Education and Training, as well as the enthusiastic responses from pupils, parents and teachers. It is the high motivation for us to continue this program with lots of kaizen points in order to attract more teachers and especially parents, who directly influence the awareness and habits of children.”

Coming to Vietnam since 1995, TMV really marks in Vietnam Automobile Industry Map with significant achievements in production and sales, positively attributes to the development of automobile market as well as Vietnam Automobile Industry; specially attributes to Vietnam through meaningful CSR activities in many fields. 2015 marks 20th Anniversary of TMV in Vietnam market with many meaningful activities in traffic safety field. Toyota Motor Vietnam will carry out new activities in other fields: Environmental protection, education – training development, socio-cultural…  to attribute more to society in next years

For further information, please visit our website at or contact:

Mr.  Nguyen Van Quyet

Main specialist

Primary Education Department

Ministry of Education and Training

49 Dai Co Viet, Hai Ba Trung, Hanoi







Ms. Le Thi Huong Diu


PR Department

Toyota Motor Vietnam

No 1, Thang Long avenue, Me Tri,

Tu Liem, Hanoi

Tel: (84-4) 35536878 – 98 (ext: 130)

Fax: (84-4) 35536841- 42






  1. Information about the 4th Toyota Traffic safety picture drawing contest – “Dream car contest”.
  1. First round: National contest

Attending The third Toyota Traffic Safety Drawing contest – theme “Dream Car”

  • Competitors can freely draw their ideas and dreams about their dream car, no copy and imitate ideas from other people.
  • Draw pictures in A3 paper (29,7 cm x 42 cm), by colorful wax, colorful wool, colorful powder…
  • Must be painted by hand (no graphic)
  • Each pupil or group of pupils can submit maximum 03 pictures
  • Deadline for entry submission: 5pm of 25th March, 2014 (by post stamp)
  • Address to submit: Electronic consumption magazine (Dien tu tieu dung), no. 8 Ngo Van So St, Hoan Kiem Dist, Hanoi
  • Results will be announced on the end of April, 2015
  • 100 prizes: 05 first prizes, 05 second prizes, 20 third prizes & 70 consolation prizes
  • Detailed information about the contest is available on the website:


Prize structure:

  • 05 First prizes:                        Each prize is worth 5.000.000d
  • 05 Runner-ups:                        Each prize is worth 3.000.000d
  • 20 Third prizes:                       Each prize is worth 2.000.000d
  • 70 Consolidation prizes:        Each prize is worth 1.000.000d


  1. Second round: International contest

9 best pictures of the National contest will be submitted to the “The 9th Toyota Dream Car Art Contest” in Japan. For the winners of “Toyota Dream Car Art Contest”, beside the awards of the Organizing Board, each winner and two of their guardians will be invited to attend the Awarding Ceremony and one Japan tour to be held in August, 2015 in Japan.

  1. Toyota Vietnam Foundation (TVF)

Toyota Vietnam Foundation (TVF) was established in October 2005 within the cooperation framework of Toyota Motor Vietnam, Ministry of Education and Training and the Ministry of Culture, Sports and Tourism with capital of USD 4 million (sponsored by TMV). TVF focuses on community’s activities to develop social culture, especially developing quality of education and training and human resource in Vietnam, including four main activities:

  • “Traffic Safety Education Program” to raise the awareness of traffic safety manner for nearly 7.5 million of 1st grade pupils in primary schools for 6 continuous school- years (2005 - 2011)
  •  “Monozukuri course” - Know-how of success in manufacturing and business to share the key experiences of mastering the successes of Toyota
  •  “Toyota Concert Tour” to help Vietnam National Symphony Orchestra upgrade to international level
  • “Toyota Scholarship” for excellent students in universities of technology nationwide. From 2009, this program has been expanded to music students in musical training schools under the Ministry of Culture, Sports and Tourism.