Toyota Rolls Out ‘Toyota Football for Tomorrow’ CSR Initiative in Southeast Asia

Toyota Teams Up with Top Japan Professional Football League Nagoya Grampus to Bring Online Football Coaching to the Youth

Toyota Motor Asia Pacific announced the ‘Toyota Football for Tomorrow’ (TFFT) project, a corporate social responsibility initiative across Southeast Asia to create opportunities for the youth to discover, develop and reach for the possibilities of tomorrow - a personal goal or dream that always seems to be out of reach.

Toyota Football for Tomorrow empowers youth with skills in football and beyond to enjoy the thrill and joy of moving together and to believe in the possibilities of tomorrow. This is inspired by Toyota's vision to provide the freedom of mobility to all.

Toyota Football for Tomorrow

Football is not new to Toyota in the region. Since 2013, Toyota has been conducting football clinics. TFFT aims to standardise Toyota's football clinics across the region, delivering consistent and quality training.

With the prolonged COVID-19 pandemic, Toyota initiated the TFFT online training video series to keep the youth motivated, as well as to keep up their football skills in a fun and positive virtual environment. Drills and tactics such as ball control (dribbling, passing, turning) and goal keeping skills featured in the TFFT football clinic curriculum will be made into a five-part online training video series aimed for the under 12 age category.

The videos will star renowned coaches and former Japanese national football players, Seigo Narazaki and Motohiro Yamaguchi among others from Nagoya Grampus. Seigo Narazaki, the legendary national goal keeper who represented Japan from 1998 to 2010 was the first goal keeper in history to receive the prestigious “Most Valuable Player” award in 2010 by the Japan Professional Football League. Motohiro Yamaguchi, who currently helms the Nagoya Grampus FC Academy as the Executive Officer helped Japan qualify for the first time in history for the World Cup in 1998 with his midfielder skills.

Toyota teams up with Nagoya Grampus football club

“Together with Toyota, Nagoya Grampus has conducted football clinics in this region, and we are thrilled to share our coaching expertise and skills such as dribbling, passing and others in this online video series. We hope that we can continue to share the joys of football and be a source of motivation for youth to confidently explore practical solutions to challenge themselves, even at the comfort of your own homes.” said Motohiro Yamaguchi, Executive Officer (Football Supervisor), Nagoya Grampus FC Academy.

Top 18 of Toyota Junior football 2019 having friendly match with Nagoya Grampus club

“Toyota has been giving back to the community through football for years. It is a game that connects people and we believe it offers tremendous value to the youth. Despite the on-going pandemic, we remain committed to communities we serve. That’s why we’re taking TFFT online, so the youth can keep their soccer skills up, practicing in and around their homes, coached by world-class players and experts,” said Kaye Lim, General Manager, Corporate Communications and CSR Department, Toyota Motor Asia Pacific.

The TFFT five-part video series will be available for viewing on Toyota’s social media handles with the launch video available at the links below.  It is intended for youth under 12 with an interest in football to maintain their football skills by practicing them online at home or anywhere safe to do so. The videos are intended to be practiced under the supervision by a parent or guardian and participants are advised to always place safety first.

Click here to watch the first of the five-part video series on Toyota Motor Asia Pacific’s YouTube channel.
Subsequent parts can be accessed at this playlist; each part will released every Monday from 23 Nov 2020.


About Toyota Motor Asia Pacific (TMAP)

Toyota Motor Asia Pacific [TMAP] is incorporated in Singapore and is the regional corporate headquarters and subsidiary of Toyota Motor Corporation. TMAP leads and supports the Asia Pacific region in sales and marketing activities, service parts, accessories and customer services, thus contributing to the overall development of auto industry and the growing economies in the region.

Toyota envisions the future mobility society to bring freedom of movement to all. Moving forward, Toyota will provide a diverse range of mobility services and transportation solutions to people around the world in its transformation into a mobility company.

As part of this vision, Toyota has been conducting football clinics in Southeast Asia since 2013. The company is now strengthening its community efforts through the Toyota Football for Tomorrow (TFFT) project. The project aims to empower youth with life skills to continue their individual pursuits be it in football or beyond.


About Nagoya Grampus

Nagoya Grampus (formerly Nagoya Grampus Eight) is a Japanese football (soccer) club which is joining of the Japan Professional Football League (J.LEAGUE), and based in Nagoya.

Nagoya Grampus was formed with the following philosophy: To promote "football;" a sport that attracts widespread popularity across the globe, to as many citizens as possible and contribute to communication with people worldwide. Nagoya Grampus, also called the "NOBLE BARBARIAN" is committed to venture out into the sporting world with the keywords of "AGGRESSIVE," "CLEAN," "NEVER GIVE UP" and "VIVID" in their hearts.

Featured in the Toyota Football for Tomorrow video are some of Nagoya Grampus Football Club and the Nagoya Grampus Football Club Academy’s finest talents. For more info, please see the attached Annex.


Toyota Media Contacts

Toyota Motor Asia Pacific [Corporate Communications & CSR Department]


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