Hanoi, Mar 28th 2017 – Toyota Vietnam continue organizing Toyota regional safety campaign 2017, in order to raise the importance of seatbelt, contribute to the habit to use seatbelt for drivers, as well as other passengers, by that, reduce traffic accident, contributing to a society with safe traffic in Vietnam
This is an activity within Toyota regional safety campaign that has been being organized from 2014 with the participation of 10 countries in Asia Pacific including Brunei, Cambodia, India, Indonesia, Malaysia, Myanmar, Pakistan, Philipines, Thailand and Vietnam. According to research of Toyota in 5 Asean countries, there are only 25% driver and passenger to use seatbelt, while seatbelts complement airbags and increase their effectiveness by 15 times2. Furthermore, seatbelts reduce the risk of fatal injury by up to 50% for front seat passengers and 75% for rear seat passengers.
Through 2 years of organization, the Program has been implementing many activities with attraction from the community such as: Toyota seatbelt art contest, Toyota seat selfie challenge, in which, Vietnam honored to be one of five countries to have contestant to achieve special prize with an journey to Japan for the contestant and a relative in November 2015.
This year, Toyota regional safety campaign bring a message “Belt on every journey” lasting from Mar to Aug 2017, focusing on spreading seatbelt using habit among the community: A short trip is no excuse to ignore your safety, your car’s airbag are no excuse to ignore your safety, wrinkled clothes are no excuse, feeling restrained is no excuse to ignore your safety, good driving skills are no excuse to ignore your safety.
This year, in order to widely spreading the meaningful message of the program closer to all people in traffic, the Campaign bring a new meaningful video with touching content about a story between a father and his daughter, with the promise conveying the message “seatbelt on every journey” , if you love yourself and your love ones. Video with the name as “The promise” has been attracting thousands of view turns in home page of the Campaign: http://www.besafetyleaders.com/ or in youtube channel: https://www.youtube.com/watch?v=43bA1fge_is.
As one of leading auto brand in Vietnam, beside “the best car for life”, TMV always making effort to contribute more to the society through sustainable and meaningful social contribution activities in Traffic Safety, Environment protection, Education – Training & HRD, and Culture - Society. In which, TMV always focuses on Traffic Safety with the hope to together build a society with safe traffic in Vietnam.
Beside the Toyota regional safety campaign, TMV also implement many other meaningful activities in Traffic Safety area, such as: Toyota Safety Education Program (TSEP) from 2005 to educate and raise traffic safety mindset of primary school students nationwide; Toyota Safety Driving Training program from 2014 to train and develop core safety driving trainers, who can spread their knowledge and skills on safety driving to Vietnamese drivers; as well as in co-operation with National Traffic Safety Committee (NTSC) in 2015 to organize Traffic Safety Campaign. Besides, in January 2017, TMV also joined hands with Toyota Mobility Foundation (TMF) to improve traffic safety in Da Nang city, in co-operation with people committee of Hai Chau District, Da Nang City to organize Toyota Coaster handover ceremony in order to contribute in the development of bus service of Da Nang City, reduce traffic jam and raise the quality of traffic system of the city.
For more details, please access website of the program via www.besafetyleaders.com or website of the company via http://www.toyotavn.com.vn or directly contact:
Mrs. Hoang Thi Nhu Quynh
Deputy General Manager
PR & CSR Division
Corporate strategic planning Group
Toyota Motor Vietnam
Fl 8, Lotte Centre, No. 54, Lieu Giai Street, Ba Dinh, Hanoi
Tel : (84-4) 35536878 (Ext: 130)
Fax: (84-4) 35536841 – 42