Go Green Program

Go Green club

In 2008, under the sponsorship of Toyota Motor Vietnam (TMV), Go Green Club (GGC) was established in Hanoi to create a playground and link the volunteers with the young and eager people nationwide to help them enhance the awareness of environmental protection and join hand for a greener Vietnam and a greener environment through 2 main operational forms including online promotions (propagandizing environmental education through the website http://gogreen.com.vn) and offline practical activities. It is one of the important parts of the Go Green master Program. With its significance, GGC has been sponsored to expand the range of their activities in Ho Chi Minh city in September 2009 and in Da Nang in September 2010.

 Young people  aware of environmental protection

After 3 years, GGC has grown stronger with over 3000 voluntary members nationwide. It has also become one of a few environmental clubs in Vietnam that have a big scale and many efficient activities. All members of GGC have truly become a nuclear force to promote the activities of environmental protection, contributing to turn the awareness to specific actions in the community’s every day life.

Since its first establishment, the young people of universities/Colleges nationwide have learned about GGC through its promotional activities to expand the network called “Hi! My name is Go Green”. It was followed by a series of environmental protection activities such as EcoBag Campaign, Green Street  Campaign, Green Living Day, Walking for the Environment Day, and the Drawing Festival “The Biggest Picture About Environment”… to name a few. Besides, the Go Green Club has also cooperated and joined forced with other environmental volunteer clubs in more effective large-scale activities such as: Motanai Festival with the #R Club, the Tree Planting Day with the Environment Police Deparment, the No Vehicle Smoke Day, and “The Youth and environmental issues - from awareness to responsibility” Forum on VTV 6 with the participation of many volunteer clubs in Hanoi...

The Ecobag campaign

Under the support of Toyota Motor Vietnam, in January 2009, Go Green Club (GGC) has organized  the “Ecobags” campaign  (Ecobags are made of environment-friendly materials such as burlap, flax,…) to enhance public awareness of environmental protection, in order to gradually change the plastic bag using habits and alternatively switching to ecobags for daily use.  

The campaign was implemented in nearly 30 offices in Hanoi trading ecobags for two-sided used papers (5 kg of waste paper for 1 eco-bag).  Volunteers in GGC then took the waste paper to the recycle factory and used the money earned from recycling to make green, clean and environmentally friendly eco-bags to give back to the office staff members who took part in the Ecobag campaign.

Go green fashion show

In September 2008, Go Green Fashion Show – a Young Designer Cotest – was organized to encourage as well as to promote a new trend of using “green” and environment-friendly material in design, then initiating a Green fashion trend among young Vietnamese people. It can be said that this was the first time a large-scale contest of Eco fashion was organized in Vietnam and it strongly attracted the participation of 500 artistic works from professional designers to young amateurs interested in fashion as well as the environment.

The collections in this contest were fully environmental friendly, using materials originated from insecticide-free plants or recycled material. Materials with toxic chemicals and artificial colourings were altogether avoided. 

 “The biggest Picture about environment” drawing festival

On 29th November 2009, TMV and Go Green Club held a big community event for young people, “Painting the biggest picture about the environment”. This meaningful picture about environmental protection was 112 meters long and 1.5 meter high. It was inspired and sketched out by lecturers and excellent students of Hanoi College of Industrial Fine Arts. In the festival, over 500 volunteers from from 20 environmental clubs and countless of students from universities/ colleges in Hanoi joined and painted together to complete the picture in order to call for and propagandize about protecting the environmental, saving the nature and keeping the country clean and green. 

The two edges of this U-shaped painting contained facts and solutions to protect the sea and forest space, and the urban and rural space respectively. The interference which is the centre of the painting showed the beautiful prospects which people could achieve in the future after changing their behavior and actions toward the environment. This is the longest environmental picture officially acknowledged by Guinness Vietnam.

Walking for the environment

On 26th September 2010, in Hoi An (Da Nang), the “Walking for the environment” day was organized in order to enhance the awareness of the environmental protection to the community, especially the young as well as offering opportunities for people to show their loves and responsibilities for the environment, simultaneously contributes to creating an environment-friendly lifestyle for citizens and tourists for a greener environment of Hoi An in particular and of Vietnam in general.

Walking for the environment

“Walking for environment” attracted nearly 2,500 participants who mainly were pupils and students from Quang Nam Province and Da Nang City, Hoi An citizens as well as domestic and international tourists. Banners with slogan such as “Hoi An - no waste”, “Hoi An - pure water”, “Hoi An - more greener space”, “Hoi An – save electricity” were raised and chanted along a two-kilometre road, starting at Hoai River Square, cutting through the historic Hoi An old quarters and An Hoi bridge. Besides, many performances and many cheer-up activities were carried out continuously through the walking route such as the Green Dance performance- a distinct dance of GGC, a procession with drum teams on pedicabs, dances on the road, etc.

Green Street Campaign (GSC)

In  June 2009, GSC was implemented in many resident areas in Hanoi, Da Nang and Ho Chi Minh city in order to raise awareness of environmental protection and contribute to forming good habits of keeping the surrounding areas clean and green in every household as well as at the resident areas.

There were 2 phases for implementing GSC:

  • First Phase (2009-2010): major objectives were households and offices
  • The first areas applied GSC were the streets in Thuong Dinh, Thanh Xuan (in June 2009) and Giang Vo, Hanoi (in November 2009)
  • In 2010, the campaign continued to expand in other areas of 3 big cities: Hanoi, Ho Chi Minh city and Da Nang. In the program, the volunteers of GSC along with the residents sanitized the whole residential areas every weekend morning and delivered “Green lifestyle” notebooks and sticky labels with environmental awareness messages such as “Remember to tighten me”- pasted on water taps, “Clean me before using”- pasted on microwave and irons, “Use eco-bags” or “Turn off the screen when it’s not in use!”- pasted on TV or computer screens, etc.
  • Second Phase (2011): major objectives are primary and secondary pupils
  • In Hanoi, the second phased was started in To Vinh Dien primary school, Dong Da province, Hanoi.
  • In Hanoi, the second phased was started in To Vinh Dien primary school, Dong Da province, Hanoi. The contents of this program were constructed as an extra- curricular program, which takes place both indoors and outdoors with 2 main activities: Instructing the sporty “Green dance” to the students (outdoor) and organizing many meaningful environmental games and small activities.
  • In Da Nang and Ho Chi Minh city, the campaign was implemented in 3 months in many primary and secondary schools.

Green Living Day

In 2010 in Ho Chi Minh city and 2011 in Hanoi, TMV and Go Green Club (GGC) organized a Green Living Day with many meaningful and practical activities in order to help the young build a greener life style. In the program, many activities were implemented such as: Buying recycled products and establishing a green fun with the incomes from selling gree merchandises, holding a Go Green Fashion Show with many clothes made of recycled materials, doing morning exercises outdoor and exchanging  knowledge about the environment with celebirities…

“Green Living Day” is a meaningful playground for the young to study, exchange and experience green life and accordingly improve the awareness and habit of protecting the environment.

Go Green Program – Nature Preservation:

In 2008, Toyota Motor Vietnam (TMV) joined force with the Education for Nature of Vietnam (ENV) center implementing the project “Go Green Program – Natural Preservation” in national parks and nature preservations throughout the country to raise awareness of protecting wildlife nationwide.

Through the training courses, the members were trained to build skills and implement environmental education activities, environmental solutions and develop strategies to protect the environment in accordance with the local situations, as well as practice communication and raise awareness of environmental protection within communities living in that area. Especially, after each training course, the members made environmental proposals for raising awareness of environment protection and improvement of the environment in their neighborhood. Suitable and practical proposals were chosen and funded by TMV for implementation.

After 3 years, the program had organized 7 training courses for 76 representatives of 37 national parks and nature preservations nationwide, funding 19 proposals in raising awareness of the communities about environment protection and nature conservation in their neigborhood…After being financially sponsored by TMV, more than 500 outdoor environment club meetings were organized and attracted more than 20000 pupils, as well as more than 200 meetings for inhabitants with the participation of nearly 10000 local people.

It can be said that this program fundamentally helped change the contents and methods of environmental education activities in National Parks / Nature Reserves. After the training courses, representatives can apply the knowledge and skills learned in developing and implementing environmental education activities in their neighborhood.

Green idea contest

With the aim of searching for new and practical ideas, as well as raising community awareness about environmental protection, TMV in collaboration with Vietnam Environment Protection and Energy Saving Office of Industry and Commerce Ministry (VEPESO) and Ministry of Education and Training (MET) held annually the Green Idea Contest to creat a healthy and meaningful playground, a significant activity for environmental protection in general.

In 2009, after launching the “Solutions for Environmental Pollutions“ campaign the orgarnizing board of “Green Idea Contest” received 800 exams of 1600 individuals and group candidates from all provinces in the whole country, most of whom were students and pupils. The three best ideas in 2009 were implemented successfully and received many remarkable results. The first prize in 2009 was “Isave.vn” – “Energy Saving sollution and Environmental Protection” of Pham Ngoc Thang. This project has provided thousands of young people as well as individuals with many environmental informations and tips to save expenses on using energy, resulting in more than 400,000 visits on isave.com to use its software and help circulating the Electricity Management software and the Computer Optimizer software. The second prize –Project “Soft Concrete from Dipper Made of Coconut Shells in Construction” by Nguyen Tan Khoa – has been developed and tested successfully in producing light concrete slabs from coconut shells. It made many significances in costs saving and environmental protection by reducing natural materials (stones); The third prize: “Raising Public Awareness of Environment and Climate Change for Vietnam`s Fishermen Community through Religious Activities” by Tran Thi Xuan Thuy has also been implemented with many propagandic activities to improve knowledge and awareness of Catholic fishermen in Giao Thuy commune, Nam Dinh province.

Green ideas contest

Following the success of the contest in 2009, the Green Idea Contest 2010 was held under the topic of “Sustainable energy use” aiming at raising public awareness, especially the youth’s in environmental protection and contribution to improving the environmental quality in Vietnam. After a few months of launching, the orgarnizing board received 424 exams. The three best ideas were: first prize – “Evaluating the Practical Application of Electricity saving Device for Flourescent Light Tubes” (using the light level adjustment), second prize – “Intelligent Electricity Saving Management System” and third prize – “Producing Semi-organic Biological Coal from Trade Village’s Waste”. Generally, those three green ideas were tested successfully for application after being funded byTMV (250 million VND/each). Especially, in the implementation of the second prize under the finance support of TMV, 9 light voltage solar lights have been put into operation in SOS Children’s Village in Ho Chi Minh City after receiving the quality certification from the General Department of Quality Measurement.

Green ideas contest

In two years of implementation, the Green Idea contest has received deep concerns from environmental experts and especially the enthusiastic response of young people across the country. Unlike other contests, "Green Ideas Contest" financially supported up to 250 million VND/each for the 3 best ideas for applying into reality, contributing to improved the environmental quality in Vietnam today.

Using Biogas for a smaill-scale Electrical energy production project

Sinces 2008, TMV in collaboration with Da nang Technology University has implemented the project “Using Biogas for Electrical Energy Production”. Accordingly, Biogas-powered generators would be installed in households, farms, small and medium enterprises in provinces and cities across the country. There were 2 main phases in the project: Piloting in a small scale (in 3 years from 2009 to 2011) and the implementing in a large scale (from 2012).

The project contributed to reducing environmental pollution thanks to the use of biogas technology and livestock waste management, supplying a clean, cheap, stable and proactive energy.

After 3 years of implementation, TMV together with Da nang Technology University supplied 62 biogas generators to many households across the country and helped to reduce from 27% to 43% power consumption on each type and size of farms.

Farmers who had used biogas generators have also confirmed the effectiveness of the application of biogas system for electricity production as well as appreciated the great significance of the project in terms of: energy saving, production costs saving and environmental protection in rural areas.


In March 2009, TMV in collaboration with Ministry of Education and Training (MOET) and Department of Education and Training of Quang Ninh province officially launched the “Eco-friendly school” with the first model in Nguyen Ba Ngoc Primary school in Quang Ninh province with the total value for sponsor of nearly 500 million VND. “Eco-friendly school” is one of the projects supported by Toyota Motor Vietnam in order to affect positively and directly to help students form the habits of keeping, protecting and creating a green, clean and beautiful environment at schools, classes and in their daily life. The program has gained much sympathy and many valuable supports from teachers, parents, and the pupils.

“Go Green” TV series

As one of the environmental protection activities of Go Green master program in the field of publicity, TMV implemented the “Go Green” mini TV series, an educational TV series produced and broadcast in the format of a reality program. The series have successfully brought across many environmental topics in a lively, innovative, natural and youthful way so the messages have been delivered to audiences gently and appealingly. Without being strictly confined to the script, the new format of the TV series “Go Green” in the second year of production was an open forum with the participation of young collaborators nationwide. By this way, young people all over the country could actively contribute ideas and images related to the environmental issues as well as collaborating with the filmmaking program.

After 3 years of broadcast on VTV1 of Vietnam Television, the Go Green TV series has received special attention and appreciation from the public, especially from the young.

Eco village

As one of the practical activities of the Go Green Program, the Eco-village project has been implemented by TMV since 2009 in coordination with the Center of Education and Training of Environmental Protection of the General Department of Environment. It was a meaningful activity on environmental protection applied to poor upland households for forest development, sustainable utilization of land and water resources, creating a green, clean and beautiful landscape and developing public subsistence.

It was first launched in An San, Coc San commune, Bat Xat district, Lao Cai province. The second launching took place in Tien Chuong hamlet, Tien Dien commune, Nghi Xuan district, Ha Tinh province and the third was in Truong Hanh hamlet, Xuan Truong commune, Nghi Xuan district, Ha Tinh province with the funding for each village from 700 million to 1 billion VND. The results of the project were frequently checked and evaluated after each year of implementation. The detailed activities were:

  • Organizing training courses on environmental protection for the local residents and developing environmental protection movements in the hamlet.
  • Successfully guiding local residents in planning and renovating mixed gardens in all households, contributing to improve the sanitation situation in production and daily activities; improving environment management capacity for local officials.
  • Supplying plants (fruit trees) to households, along with labor cost, and fertilizers.
  • Supporting to build water supply systems, installing water filter and new water storage systems for poor households; providing waste classification and collection tools to all households; building up waste collecting areas, waste collecting trucks, and garbage cans...
  • Supporting to build and upgrade the local cultural house to be the common house for local residents and furnishing it with a environment bookshelf with dozens of useful books for farmers
  • Organizing farming sanitation contests, communicating and sharing experiences to replicate the eco-village model to other localities...

Eco village

It can be said that in all 3 areas, the Eco-village model had been implemented successfully and had achieved significant results not only helping to solve remaining environment-related issues but also raising residents’ awareness of environmental protection and in maintaining natural resources, overcoming natural difficulties in farming and silmutaneously upgrading the living quality of the villagers.


In 2011, Toyota Motor Vietnam in coordination with the Institute of Ecological Economy (EcoEco) – under the Union of Vietnamese Science and Technology Associations launched the project “Toyota-EcoEco Tropical Forest Model” restoring 30ha of tropical forest around Soc Son Hills and reshaping Giong Temple’s landscape, Hanoi” aims at restoring a tropical forest with rare and valuable trees from different ecological areas with various their endemic structures, species, layers, age groups and bio-diversities. 

The project was divided into 2 phases with 3 main contents:

  1. Restoring and planting 25 ha of new tropical forest with different ecological areas;
  2. Tending, reserving and protecting 5 ha of experimenting model forest to restore the tropical forest planted during the period 2006-2008 and 25 ha of newly planted rainforest.
  3. Establishing Eco-Exhibition Area (including a showroom for tropical forest resources and a botanic garden for displaying documents, publications, forest specimens and introducing the bio-diversity of Soc Son tropical forest), as well as a Toyota-Eco area for environment protection education activities.

Toyota-EcoEco tropical forest model

This scientific project has created a positive impact on raising the awareness of environmental protection as well as on the socio-economic aspects, helping to moderate the climate of the area, reducing environmental degradation caused by urbanization and industrialization. Moreover, the project would also help the communities, especially residents of Hanoi and the Red River surrounding provinces understand the unique and diverse structure of Vietnamese rainforest. The total area of rainforest after restoration would become a natural rainforest reservation park inside Hanoi and contribute much to the environmental education programs in the future.

After 3 years of implementation, the Project staff has planted more than 5000 with valuable wood trees with the genes from different ecological areas, as well as 10,000 regular trees and 5,000 suplementing shrubs with the survival rates exceeding the standard with more 80%. It is expected that after a period of 7-10 years of care, the trees will be fully developed and become a unique Eco-forest system to serve the purpose of environmental education of the region.